Augmented Reality is a live direct or indirect view of the physical, real time environment which is augmented or supplemented according to the computer generated  sensory input. Apple’s CEO, Tim Cook thinks that this augmented reality idea has much more to it, it can be used on a daily basis just like smart phones.

Virtual reality is something which is opposite, its shuts the real world out whereas augmented reality allows people to bring changes or improvement in the environment they perceive in real time in their devices, Cook said in an interview.

But the CEO did not give any detail about what the foremost running company, Apple would do with augmented reality.

Cook says, “I regard it as a big idea like the smartphone. The smartphone is for everyone we don’t have to think iPhone is about a certain demographic or a country or vertical market. Its for everyone I think AR is that big, its huge. I view AR like I view silicon in my iPhone. It’s not a product its a core technology.”

Well, this is not the first time Tim is talking favorably about augmented reality.

Cook’s saying in The Verge, technology site, quotes that, virtual reality has a lower commercial interest over time and augmented reality is the larger of the two so far.

Virtual reality pulls your senses into the world which is present in the digital realm alone whereas augmented reality takes the real world of the present and projects its digital images and sounds, says The Virtual Reality Society, which is the resource for the latest updates and news about VR its technologies.




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